From Ari, via Twitter: How to Use Twitter for Marketing and PR
Why yes, I am posting this solely to improve its Google ranking, in the desperate hopes that Marketing and PR firms will see it.
(I am not saying Twitter cannot be used for customer outreach - check out SFBART for a great example of this. But Twitter is more for getting information out and improving the experience of people who are already your customers, not for driving up new business from strangers. I restricted my Twitter feed because I got tired of being followed by people trying to hawk businesses and services, who mistakenly thought that following ME was going to get me to follow THEM and their advertising messages, instead of just showing their ignorance and making me think worse of them. Figure out how the technology works before you start using it - otherwise you're just a spammer. And on Twitter, you're a failed spammer, at that.)